Dutch design brand Droog has opened a hotel in Amsterdam where guests who venture out from their rooms can attend lectures, visit exhibitions and shops or relax in a “fairy-tale garden” without leaving the building.   Featuring the Droog Store, Gallery, Dining Room, Fairy Tale Garden, Beauty at Cosmania, Fashion at Kabinet, Products at Weltevree, and the one and only Bedroom, Hôtel Droog is conspicuously housed in 700 square metres in a 17th century building, promising to be a new cultural home in the heart of Amsterdam.
Droog director Renny Ramakers conceived the hotel as a venue that “brings all of our activities under one roof, from curation to product design, exhibitions and lectures, and invites people to plug in as they choose.”
Located in a 17th century building that once housed the city’s textile guild, the hotel contains an exhibition gallery curated by Droog and a dining room serving dishes from local neighbourhood recipes