If you’ve heard of the brand Holler Watches you’ll know that Mike Tysons face dominates some of the its clever marketing campaigns, with his distinct facial tattoos you know expect that this brand of stylish, hip hop inspired watches will pack a punch too.

When invited to meet the founder and owner Darren McCormick we half expected to be meeting Tyson times two, and were slightly intimidated by the thought. However, we couldn’t be more wrong. Who we ended up sitting opposite at the table was a very unassuming, softly spoken, clever man with a slightly northern twang, how refreshing!

Darren is a man who is passionate about music, loves fashion and heads up a very impressive business that helped launch the hugely popular Pandora jewellery brand in the UK.  He has since been watching the rise and rise of its popularity whilst quietly working on new concepts and ideas and 2014 is now the time for him to be getting back on the promotion wagon with the two next ventures which he believes will be the next big things. First we have the aforementioned Holler Watches. A cool, young brand, impactful and stylish, to be worn as a statement piece with stars galore backing it up for endorsements. Its even opened up an opportunity for bright, young, beautiful things to become a ‘Holler Girl’ (in Belgium! – but maybe here soon too!)

Quite different is Nikki Lissoni, a softer, more elegant brand, something that has a much more subtle and worn by the likes of Nicole Scherzinger and the Made in Chelsea lot. Both aiming to be hugely successful in their own right, its clear that Darren McCormick knows how to find a diamond in the rough idea and make it a money spinner.

I love the idea of Holler tell me more! 

Well it’s a unique lifestyle brand which brings together a compilation of northern soul inspired designs and something very unique for the UK marketplace. Holler isn’t just about watches, its about caps, t-shirts, and sunglasses – we like to think of it as being one of those slices of American pie, bringing the bling from across the pond and one day becoming just as popular as those developed by leading music artists in the US.

The idea behind Hollar is that you buy into it as a whole, which is a great concept and it is quite easy to see by its unique designs and funky colouring why it could very easily become the next big trend in watches and fashion, so watch this space.

Nikki Lissoni sounds more up my street…

Well if Holler was born out of his passion for music and fashion, then Nikki Lissoni could be set to follow in the footsteps of Pandora and become the next female fad. The European fashion capitals saw this gorgeous collection of medallion based jewellery, which combines a mystical backstory with contemporary design and took to it like a duck to water, hailing it as ‘revamped retro’ and perhaps the next big trend to follow on from Pandora. 


Bottom line is that both these brands are set to make big business in 2014 both in the UK and abroad, so if you’re looking to give something very special to a loved one this Valentines day, then get ahead of the trends and say it with a piece of jewellery.

You can find out more information on both the Holler and Nikki Lissoni brands here.