Beeconomics – The Purpose behind the Pun… @beeconomics #socialenterprise #brazil #travel #bees

Heather and Dom Ridout have upped sticks and swapped their London lives for a brand new venture in Brazil! A brave move indeed, so Snoochie Boochies, asked them to tell us exactly why they’ve decided to do this – and apparently it all hinges rather importantly on bees! (Yes, buzzing bees!) 

They’ve started up Beeconomics, and if you like what you read from their very first post for us, then good news! There’ll be more updates in the coming weeks! Also, if you feel inclined to support the cause, you can find out all you can follow them on Facebook and Twitter

Most importantly, they’ve also got a fantastic newsletter so make sure you sign up to it to keep up to date on everything related to Beeconomics! 

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Hi! We’re Heather and Dom Ridout – its always been our goal to live and work in Brazil and now we’re doing it! We’re setting up a social enterprise in Pernambuco, northeast Brazil – and we’ll be powered by bees! This venture is a product of our experience in youth work and social enterprise in various contexts, over the last ten years. In 2011, we visited eleven social projects and five social enterprises across Brazil. We kept hearing a familiar story from the project workers that we met – the need to broaden the employment prospects of disadvantaged young people. The majority of social projects we visited were experiencing similar issues of income stream volatility that we had experienced in London. It was this experience that provided the impetus for us to adopt an enterprise model which can generate its own income as well as access appropriate grant funding.

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For now, we are calling the initiative Beeconomics because we cannot resist a good pun but we are working on Portuguese/Tupi names for the business and our products. The venture is based on the production, marketing and distribution of bee-product-based cosmetics and aims to have positive social, economic and environmental impact, here’s how:

Beeconomics will provide employment and training to young people who are facing considerable barriers accessing emerging social and economic resources. You can read more on this issue here Beeconomics will provide opportunities to develop transferable skills and gain experience within two growing industries in Brazil: beekeeping and natural cosmetics.

Beekeeping is vital, both ecologically and economically. Approximately one third of global crop production (our food!) relies on animal pollinators and the contribution of honey bees to worldwide food production is valued at a whopping US$50-100 billion per year.  However, there has been a decline in global honeybee populations in the last 10-15 years. Honeybees and other wild pollinators have become subject to a range of debilitating factors including starvation/poor nutrition, loss of habitat, invasive species, insecticides and disease.

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So what does all this have to do with bathtime? There is a global buzz around bee products in the beauty industry (see what we did there?), especially honey and propolis. The medicinal and nutritional properties of bee products have made them key ingredients. Whilst there has been a recent surge in celebrity patronage to the handiwork of the little buzzers, bee products have established longevity in the beauty and personal care industry (notable enthusiasts include Cleopatra, Queen Anne and Madame du Barry) – outlasting many skin-care ‘fads’ and so-called ‘miracle’ ingredients.

So there you have it, if you want to keep up to date with Beeconomics, remember we’re on Facebook, Twitter and have a newsletter which you can sign up to (its at the top of this post!)

Thanks for reading!

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Dancing fans Burn the Floor is THE hot ticket for you! @burntheflooruk @superbreak #dance #theatre

Burn The Floor is the latest hit to take over the Shaftesbury Theatre. This explosive dance show comprises of world-class dancers from around the world showing off their shoe shuffling skills with the utmost precision.

Screen Shot 2013-04-26 at 12.11.28Burn the Floor  has been touring for the last fourteen years and now it’s here for all those fans of Strictly Come Dancing to relish in. Lead (more in marketing than on the stage) by Strictly’s very own Robin Windsor and Kristina Rihanoff, who join an ensemble cast of dancers from far and wide, this show demonstrates the stamina and creativity required to become a world class dancer.

Burn the Floor takes the audience on a tour of dance styles starting with a history lesson from the glamorous era reminiscent of Fred Astaire and Ginger Rogers through to a powerful finale of Tina Turner’s Proud Mary.  There is no story line to follow within this show, so what you are watching is a series of dances which seamlessly interchange with one another not just in movement but costume change and set also.

What’s great about this show is the precision and endless energy that these dancers have. There is fantastic audience participation from the pre-opening, where a couple of ‘volunteers’ get to dance with one of the pro’s and this is wonderfully carried through from start to finish – we particularly enjoyed the creative way they told the audience to turn their phones off before the performance began – a nice twist to one of the most boring announcements out there!

Nothing is wasted in Burn the Floor, every corner of the stage is used, including the viewing boxes and even down the aisles, which really makesScreen Shot 2013-04-26 at 12.12.09 you feel fully part of the action. There is humour, emotion and elegance in all of the dances and the faster numbers really do pack a punch – particularly in the second act – the Paso Doble was perhaps our favorite routine, the lighting produced a dusty and warm looking set ready for the matador dancers to step on stage and show off a Flamenco style dance not to be missed!

On the flip side, as there is no real narrative to follow, the show does feel like it has some form of lull in the middle where the audience are left wondering where Burn the Floor really is taking us. As is natural, the slower numbers also feel slightly strained as you really do need the pace to be maintained throughout to keep engagement levels high. However, we appreciated that, that probably isn’t humanly possible and it’s already incredibly impressive how the dancers really don’t seem to break a sweat throughout – we’re pretty sure we’d be needing a drink and a lie down after the first number – but maybe that’s why we’re in the audience and not on stage!!

The only other small niggling criticism is that it would be great to see a few more props used on stage. Yes there are chairs, but if you do watch programmes like Strictly, you’ll see how much fun can be had with props such as hat stands, canes and backing boards showing familiar scenes. Burn the Floor felt bare in elements – and although this was probably a conscious decision to help the audience focus on the dancing itself, in two hours it would be nice to have a little change of scene to keep us guessing and surprised.

Screen Shot 2013-04-26 at 12.11.47So here’s our final verdict. If you’re a Strictly Come Dancing fan, Burn the Floor is a must, and if you’re lucky, once a week it holds a Q&A after the show so keen audience members can meet the dance troupe (which is a fantastic addition!). But even if you have just the smallest bit of interest in dance, or are just intrigued with the concept its most definitely worth a watch.

You can book your tickets to Burn the Floor through any of these links below – make sure you go and see it before it heads off around the world touring again!

SuperBreak Theatre breaks site: