New @superdrug research shows we’re a generation of Selfies!! So we better start buying more make up! #instagram #photo #selfie

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So Snoochers, how many have you taken? I’m talking about selfies, come on now, don’t be shy we’ve all done it…those self-portraits taken on a mobile phone, which is then shared via social media platforms such as Instagram, Facebook, Twitter etc.

I’m not going to lie, selfies have happened in the weirdest of places, there was recently an article released about the rising population of people taking selfies at funerals! (Not cool people!) and popular personalities from Rihanna to Rosie H-W love taking pictures of themselves posing to model perfection, its even given way to the birth of new TV shows based around the Instagram lives of the rich and famous kids, who love to share pictures of themselves and their wealth!

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Recent research by Superdrug of 2,000 women showed that half of all young women (18 to 24 years) admit to taking selfies, with one in ten admitting to taking them ‘all the time’, taking on average five minutes and 45 seconds to get the perfect “impromptu” shot.

62 per cent of the young women questioned said they used their selfie as their profile picture on social media.  In the battle of the social media big three, Instagram is the top place for posting selfies with 30 per cent, 21 per cent post theirs on Facebook while 13 per cent use Twitter to publicise themselves.

If only they had selfies back in the day!

If only they had selfies back in the day!

Now these are some interesting numbers, but get this…

While it takes on average five minutes and 45 seconds for young women to take the perfect photograph, it takes them a staggering 11 minutes before then to ensure their hair and makeup are perfect. But why is there all the fuss? Well, Superdrug’s Buying Director Simon Comins, may have the answer, he said:  “The rise of mega pixel cameras on phones ensures that today’s young women want to look picture perfect and this means high definition makeup, flawless skin and artfully styled hair.”

So with this in mind, is it any wonder why we’ve seen a huge rise in the purchasing of make up to help us look “picture perfect” just for our very own selfie?!!

Superdrug reports sales of makeup primers have increased by 21 per cent so far in 2013.  Other products highlighted as essential for selfies also on the rise including eyebrow pencils and volume boosting mascaras.

So whats the verdict?! 

Well, these aren’t going to please everyone, some may say that the selfie is an arrogant, immature thing to do from people who want attention; whilst others may applaud it for giving people the confidence to step in front of the camera and feel beautiful enough to take a snap of themselves. Either way its proving to be big business particularly in the area of make up. So whether or not you decide a selfie is a perfect expression of how you’re feeling at that particular “moment in time” or not, remember…its all a bit of fun, right?

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@superdrug stands out from the crowd this Autumn with its newest offerings! @goshuk @blowpro_ny #beauty #hair

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So last month the Snoochie Boochies team headed off to an amazing press event from Superdrug, where we were shown just what makes this high street store stand out from the crowd and deliver in terms of good quality, affordable beauty products. And we can tell you now we weren’t disappointed!

The range that Superdrug has to offer, particularly this Autumn is mind blowing, so whether its a quick beauty fix before a night out or a new bit of ‘ju-juing’ you want to try to give your hair that added lift then this is the place to go for something that wont break the bank.

First and foremost, we were staggered to learn of all the new beauty brands that are expanding or debuting in the store. From Bourgois rolling out a new range of nail care kits and manicure bars in certain stores to new technology to help the health and hydration of your skin and of course Superdrug’s own beauty brands; its  pretty clear to see that this shop quickly positioning itself as much more than a chemist/convenience store, its starting a beauty revolution and here are some of our tried and tested favourites! Screen Shot 2013-10-13 at 12.19.28

GOSH DARLING LASHES – £7.99 

One of the hardest beauty buys is a good mascara, and having given this one a whirl, we can tell you, you wont be disappointed. With a twisted wire brush which has been designed to give lashes an instant, extreme boost, adding maximum volume to each individual lash. Thaks to the wide gaps in the brush’s bristles, lashes are separated and defined for an ultra-feminie wide-eyed baby doll look. So bring back the sixties, get yourself some fuller lashes ready for the party season. This little number joins the rest of the Gosh mascara range, so if you’re already a fan of them, its time to add to your collection, and if you’re new to it all, then this is definitely one beauty product worth taking a chance on, you wont be disappointed!

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BLOW PRO TEXTSTYLE SPRAY – IN STORE SOON

Blow the very first blow dry bar has come a long way since its Manhattan Meat Packing District start up in 2005. Now gracing British shores the leader and innovator of the booming blow dry industry has teamed up with Superdrug to help bring a little NYC glamour to all of our hair care rituals. What we particularly loved more than anything is the Textstyle dry texture hair spray which provides dramatic separation to instantly texturize limp locks. Now this is just a preview as its not on sale in stores just yet, but will be in the coming months, and its going to be a definite must have product for the party season. Whether your hair is thin and dry and lacking a little bit of lustre, or luscious and long, then this spray can definitely transform it into something completely different and fabulous, so make sure you look out for it asap! Screen Shot 2013-10-13 at 12.48.56

GOSH PRIME N’ REFRESH EYE ROLL-ON – £7.99 (OUT IN OCTOBER)

So it definitely takes some toll on us all going from party to party, however, you can always ‘look’ like you’re fresh from the Summer and ready to party all night long thanks to this little number from Gosh. Its the ultimate first aid tool for tired eyes. The roll on Primer nourishes and brightens the delicate eye area, concealing fine lines, dark circles and puffiness, giving an instant effect thanks to special ingredients including SpectraFlex, Matrixyl 3000 and extracts of Kigelia from the African Kigelia fruit! So what are you waiting for, get this top of your list as your new best friend for the 2013 party season! Screen Shot 2013-10-13 at 12.47.57

So there you go guys, get yourselves to Superdrug as your new one stop shop for everything beauty and fabulous this season, there’s so much to choose from we’ll be doing further recommendations over the next couple of months, but for now, keep a look out for these fabulous products and get partying!!!